Tracing ways //when image dictates sound
There’s no better school for developing creative agility and detachment than making soundtracks, especially inside an agency. There’s no time for inspiration, which might never even come, even more so amidst so much competition… That’s when repertoire reveals its importance; millions of songs you’ve heard and that are on your subconsciousness, and the ability to decode the client’s references and to know what would really grab their attention. The shorter the time, the lesser the artistic self and the bigger the cerebral self. In other moments, everything is auspicious, and you can be art amidst chaos.